Social media & MARKETING
my work has evolved to support full-scale, design-driven marketing campaigns. With a foundation in graphic design, UGC, and videography, I create strategic content that highlights products, services, expertise, events, and brand moments. By integrating social media, email marketing, event support, and multi-channel campaigns with content planning, platform-specific SEO, and brand-aligned visuals, I deliver cohesive, high-performing marketing strategies across every customer touchpoint.
WHO WE HAVE HELPED
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Over a three-month period, we strategically launched, managed, and produced original content for Schoolhouse’s social media channel, building a strong and engaging presence from the ground up. Through thoughtful storytelling, trend-responsive content, and brand-aligned visuals, we grew the channel to over 1,000 followers in a short timeframe and achieved a 320% engagement rate, driven largely by viral content reaching non-followers. Several of the videos we produced reached viral status, directly contributing to increased brand awareness and measurable conversions for the Schoolhouse brand. This initiative expanded the brand’s digital footprint and reinforced its position as a trusted resource in the home and lifestyle space.
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We manage the social media presence for Heidi Semler Interior Design, focusing on strategic content development, brand storytelling, and audience engagement. Through this work, we grew the account’s following by 20%, increased engagement from 15% to 49%, and supported a measurable rise in client inquiries and overall brand visibility. Alongside content creation and community management, we implemented targeted social SEO strategies to improve reach and ensure consistent visibility in design-related searches. We are now developing a full-scale marketing plan to further expand brand awareness and inbound inquiries.
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We lead the full social media and marketing strategy for The Plant Doctors, managing everything from content creation and posting to day-to-day engagement on Instagram and TikTok. Through consistent, strategy-led content, we gained over 1,000 new followers in the first month and continue to see steady growth across both platforms. We produce educational reels, behind-the-scenes project content, and local collaborations that connect with our audience and build real community. As a result, monthly inquiries coming directly from in person events & social media have increased by over 200%, alongside measurable growth in engagement, impressions, and qualified leads.
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At Foundation, we led events, social media, and integrated marketing campaigns that strengthened brand visibility and built a highly engaged community. By aligning in-person events with cohesive digital, social, and email campaigns, we helped drive consistent growth, increased attendance, and long-term customer loyalty.